Senior commercial analytics manager and BI & AI leader with deep expertise in business intelligence, data analytics strategy, decision intelligence, and digital transformation. I build data-driven decision systems, scalable analytics capabilities and frameworks. My background in linguistics and neurolinguistics, combined with systems thinking and future studies, gives me a distinctive edge in change management and cross-functional leadership. My focus is helping teams move from reporting to clearer decisions, scalable capabilities, and measurable impact.
A structured view of the work, learning, and transformation initiatives behind my expertise in commercial analytics, AI adoption, BI, business systems, and human-centered change. My background in linguistics and neurolinguistics adds a distinctive lens on how people interpret information, communicate meaning, make decisions, and adopt new ways of working. Explore each area to see the credentials, training & certifications, and projects led that show how knowledge is applied in real business contexts.
Leveraging sales data, customer analytics, and market intelligence to build data-driven decision systems, KPI dashboards, and predictive analytics that accelerate revenue growth management and commercial strategy in FMCG and consumer goods.
Leading AI strategy and practical implementation of machine learning and automation tools that improve productivity, reduce manual work, and enable smarter business decisions — integrated through change management and digital transformation programs.
Designing business intelligence platforms, data visualization frameworks, and scalable analytics capabilities with solid data governance and ETL processes that support commercial teams as the business grows.
Driving adoption of analytics and AI tools through cross-functional leadership, stakeholder management, clear communication, and training programs that align technology with how teams actually work and deliver measurable business impact.
Selected Work Themes
Full case studies are in progress. In the meantime, here are the themes that shape my current work — informed by systems thinking and future studies, and focused on outcomes for commercial teams. Each theme reflects a real organizational challenge I have tackled: building decision systems that turn raw data into action, embedding AI into daily workflows so adoption sticks, and raising analytics maturity so that investment in data actually moves the business forward. These are not theoretical frameworks; they are grounded in delivery, measured by impact, and designed to scale.
20 questions, ~5 minutes. Benchmark your organization across data, tools, people, process, and culture — and get a personalized maturity report with recommended next steps.
Start the assessment →Open to senior roles and advisory conversations in commercial analytics, decision intelligence, AI strategy, business transformation, and digital innovation across FMCG, consumer goods, and technology-driven organizations. Also available for board advisory and cross-functional leadership opportunities in data & analytics.